“あるスーパーの話。賞味期限切れ間近の商品に、「ここの商品どれでも半額！」というPOPをつけていたが、「あと少しの命です。お助け下さい」と書き換えた。すると客の意識が「半額を買って悪い」から「助けてあげる」に変わり、ためらいなく購入。売上は向上、廃棄処分がほぼなくなった。 日経MJ”
Twitter / Akihiko Ishihara (via gototec) (via uessai-text) (via rosarosa)
2009-12-05 (via yasaiitame) (via gkojax) (via konishiroku) (via ssbt) (via hsmt)

Notes

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